This tool is designed to give users — whether they’re business owners, developers, or curious marketers — a simple, fast way to get an external pulse-check on how their website is structured in relation to current best practices in web development, SEO schema, and basic AI-readiness.
I developed this page because I know there will be people with problems out there with the tool not giving them the tick of approval who run design agencies. All I can say to you is take it as constructive feedback.
Given the art of SEO and Google the one and only who is the real authority on the truth behind the search engine ideas around LLMs, Schema which are popularised within the SEO industry.
At its core, this tool checks for:
- ✅ Presence of Schema Markup (like
Organization,WebSite,FAQ, etc.) - ✅ LLMs.txt File (an emerging best practice for guiding AI crawlers)
- ✅ Meta Title and Description (or fallback detection of
og:titleandtwitter:title) - ✅ Whether the site uses HTTPS
- ⏳ Then loads a Gravity Form to invite users into a deeper audit process, if desired
How We Built It
The tool is built as a lightweight WordPress plugin that:
- Fetches the provided URL using WordPress’s
wp_remote_get - Parses the HTML returned to detect script blocks using
application/ld+json(handling both flat and@graphstructured data) - Scans the page’s
<head>section for<title>,<meta name="description">, and related open graph and Twitter metadata - Checks the domain for the presence of
/llms.txt - Appends this information into a dynamically-generated HTML block on the page
- Allows users to request a deeper audit, which loads a Gravity Form via AJAX (with security using a nonce for CSRF protection)
We included protections for:
- ❌ Malicious input: all user input is sanitized and validated before execution
- 🔐 CSRF: all AJAX requests use a WordPress nonce system, and no login is required to use the tool
- 🧩 Caching conflicts: certain parts are excluded from Litespeed or Perfmatters optimizations
- 🪵 Logging: all submitted URLs are logged securely (but anonymously) to help improve the tool over time
We tested this on competitor websites that who we though may have problems with not having a PASS mark and ended up having to make modifications and adjustments to suite different platforms addressing the above slightly differently.
Why We Built This
This tool is intended to educate and inform — not to shame. There are countless agencies and developers producing solid websites, but sometimes, key technical aspects like semantic markup, proper meta tagging, or newer AI-related signals are overlooked.
We want to be clear:
🟡 This is a best-effort test — not an exhaustive SEO or performance audit.
🟡 Everything this tool does can be replicated by hand with Chrome DevTools and a little know-how.
🟡 It is not here to criticise or diminish the work of others, but to start conversations around technical best practices — especially for businesses that may want a second opinion.
Gotchas + Workarounds
Along the way, we encountered a few quirks:
- Some schema is hidden inside
@graphnodes or split across multiple script tags — our code accounts for both - Safari on mobile sometimes strips
https://— we auto-prefill this in the input now - If pages were cached, scripts sometimes loaded out of order — we wrapped key JS in load listeners and excluded these routes from certain cache rules
- Some sites use JavaScript to dynamically inject meta or schema — we only detect server-rendered HTML at this stage (future improvements may use headless browser rendering)
Final Thoughts
We believe transparency is important. That’s why we’ve shared how the tool works, what it looks for, and what its limits are. If you’re a developer or agency and curious about what we’re doing — reach out! We’re not hiding anything behind closed doors.
This tool is here to help site owners ask better questions — and maybe give agencies one more reason to keep up with evolving web standards. Everyone wins if the web gets better.
A little about me for those that care
A little about me, I moved to Cairns in 2025 from Wagga in NSW and needed some local customers. For those of you who don’t know the market is saturated with marketing agencies in Cairns many with years of experience and contacts in the business community making it hard to gain traction. I have noticed that a handful of these deliver quality builds but most don’t or are basically milking businesses for a website they built 10 years ago. A disruption here needs to occur noting none of us know what the future of websites and marketing holds for us. My background as you may of guessed is in Web Development with experience back into the early 2000s.
I’ve deployed this tool and have a security tool that I hope will help people and raise awareness of my business and what search is currently doing.
Constructive Feedback
I’m more than happy to receive constructive feedback, errors or things that you think could be improved. Please jump on my contact page and pop me a message.
