Search Engine Optimisation — The Method Behind Websites That Perform

We audit your website or form a strategy if it’s a new site based on your goals, target audience and competition. Easy wins include finding out what keywords your competitors are targeting but then analysing them for difficulty, SERP usage and intent. Content Flow AU integrates with external backlink sources so we can see all your competitors backlinks and yours.

Our SEO messaging frameworks align to best practice throughout each page so every section has a purpose and a way that it communicates that message.

Messaging is one thing, site architecture holds it all together and with Content Flow AU and our SEO systems we start with strategy, analyse competitors and make our architectural decisions using a precision AI framework that delivers context on a solid foundation to make these decisions with confidence.

It’s not just schema, meta, titles, keywords, intent, density it’s actually having wireframes, prototypes and an analysis that continuously refers to our core strategy. At the end of our planning process we have a document that we can work from to build something on message. While planning is over 50% of the process we also export alot of this data straight to a staging site that uses design systems like Automatic CSS and ai tools like Novamira to accelerate development through AI and MCP. The result, a website built that’s maintainable and scalable. Saves you time and money. Beyond the initial setup we have integration with WordPress that allows us to push architecturally sound blog posts that build authority without copy and pasting.

All SEO involves making sure the AI bots are kept happy. With our onsite analysis tool we not only do the implementation work we continue to monitor. This gives us constant stats about what the AI bots are intersted in.

If you’ve ever written content for a website to only find Google de-indexed that page because of quality 2 years later its’ frustrating and a waste of time. We’ve solved this problem with our indexing monitor through Content Flow a solid list of existing pages are loaded from a sitemap and then an ongoing refresh checks pages are still within the Google Search Console Index. If one drops or we have a new page we get notified so we can talk with our client about putting some effort in to fix it.

This is something special I haven’t seen any other SEO tool do. Checking on your pages and your competitors pages we analyse content to see if our mix of pages align more to informational, commercial, transactional or navigational.  From the mix we can see what works in what industry and write content to suite. All the while w know from our SEO integration what SERP performs for that keyword we’re targeting.

This is something designers are scared of but real SEO establishes where you are and where you want to go with various different metics. Funny enough we import data from Google Analytics so we can see key events such as conversions but also know what pages work and what pages don’t. Customers on our ongoing SEO retainer packages receive these optimised reports from Content Flow.