Complete Trucks
Portfolio
Complete Trucks
Project Brief
Complete Trucks required a website refresh to improve navigation, usability, and overall structure while modernising the presentation of their used truck listings.
The existing platform did not effectively support advanced listings, filtering, or streamlined communication pathways, limiting both user engagement and internal efficiency. There was also an opportunity to introduce structured data and AI-driven enhancements to improve search visibility and content accuracy.
The goal of the project was to deliver a clear, straightforward messaging approach while treating truck listings as a primary feature of the website, not just a supporting element to lead generation.
The rebuild focused on a custom WordPress solution incorporating advanced listing functionality, intelligent filtering, AI-assisted schema, and custom plugin development to streamline specifications, feature updates, and contact workflows.
Intelligent Listings with User-First Design
The user experience was designed to make browsing used truck listings simple and efficient. Advanced filters, structured specifications, and clear calls to action allow visitors to quickly find relevant vehicles and contact the team with minimal friction across devices.
Outcomes
Enhancing Listings, Navigation and Intelligent Workflows
The primary objective was to refresh the website with clearer navigation and enhanced usability while positioning used truck listings as a core feature of the platform. A secondary goal was to integrate AI-driven schema and automated specification workflows, ensuring vehicle data remains structured, searchable, and easy to manage internally.
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Let's get serious about strategy
If your website doesn't talk to your customers then it's not getting you the leads you deserve. No pressure, no obligation but if you just ant to talk through what we could do for you give us a call.
