Higgins Training Solutions

Built for Performance, SEO and Growth
This project focused on replacing a restrictive website platform with a performance-driven WordPress build. The new structure supports lead generation, SEO, and ongoing content updates without the overhead and limitations of the previous system.
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Higgins Training Solutions

Project Brief

Higgins Training Solutions required a website rebuild to move away from an ageing SquareSpace platform that was slow, difficult to update, and limiting the business’s ability to grow through search and enquiries.

The previous setup made even simple changes time-consuming and costly, while offering little flexibility for SEO, structured content, or local visibility. As the business continued to grow, the website was no longer supporting operational or marketing goals.

The goal of the project was to deliver a fast, flexible website that could support lead generation, improve search visibility, and allow all parts of the site to work together seamlessly.

The rebuild focused on a custom WordPress solution using Bricks Builder and ACF, creating a tightly integrated platform where content, SEO, schema, and lead generation are all aligned and easy to manage.

Clear, Fast and Lead-Focused

The user experience was designed to be fast, intuitive, and conversion-aware. Content is structured to support local search intent while making it easy for users to understand services, locations, and take action across all devices.Clear, Fast and Lead-Focused

Outcomes

A Performance-Driven Platform Built for Search

The new website replaces a restrictive platform with a fast, SEO-focused solution that supports lead generation and local visibility. Integrated schema and structured content provide a strong foundation for ongoing growth.

Let's get serious about strategy

If your website doesn't talk to your customers then it's not getting you the leads you deserve. No pressure, no obligation but if you just ant to talk through what we could do for you give us a call.

Jason Greenlees

Jason Greenlees

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Jason Greenlees
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