Rivsteel
Portfolio
Rivsteel
Project Brief
Rivsteel required a complete website rebuild to move beyond a dated, content-light online presence that no longer reflected the scale of its product range or distributor network.
The previous website lacked structure around products such as trailers and sheds, making it difficult for customers to understand what was available and where products could be purchased. There was also no practical way for the business to manage or expand product content over time.
The goal of the project was to create a structured, scalable catalogue-style website that clearly presents Rivsteel’s products across Wagga and its broader distributor network, while remaining easy for the internal team to manage.
The rebuild focused on developing a custom WordPress solution using a StoryBrand-style approach, with tailored ACF structures for products and distributors. This architecture allows Rivsteel to confidently expand content today while laying the groundwork for future eCommerce capabilities across selected product lines.
Product-Led Structure with Clear Navigation
Outcomes
A Structured Product Platform Built for Scale
The completed website delivers a fully structured product catalogue that supports distributors and future eCommerce growth. Custom product architecture allows Rivsteel to confidently expand offerings while maintaining clarity and usability.
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Let's get serious about strategy
If your website doesn't talk to your customers then it's not getting you the leads you deserve. No pressure, no obligation but if you just ant to talk through what we could do for you give us a call.
