Turf Club

Reimagined as a Carnival and Event Hub
Portfolio

Turf Club

Project Brief

The Murrumbidgee Turf Club website required a complete overhaul to replace an ageing, dated platform that no longer reflected the role MTC plays in the local community.

The challenge was to deliver a significantly improved experience on a minimal budget, transforming the website into a central hub for everything MTC while maintaining consistency and usability for backend management.

A key strategic shift involved changing the focus of the messaging and visuals away from racing alone, and toward the broader experience for patrons, events, and the cultural role of the Turf Club.

The rebuild was delivered using a custom Oxygen Builder setup, incorporating advanced navigation, dynamic content loops, and immersive visual elements to create an engaging, scalable platform without the limitations of off-the-shelf website builders.

Immersive Navigation with Practical Usability

The user experience was designed to feel immersive and engaging, supported by advanced mega menu navigation, dynamic content loops, and embedded sliders. These elements work together to surface race days, events, and updates while remaining intuitive and manageable behind the scenes.Immersive Navigation with Practical Usability

Outcomes

Let's get serious about strategy

If your website doesn't talk to your customers then it's not getting you the leads you deserve. No pressure, no obligation but if you just ant to talk through what we could do for you give us a call.

Jason Greenlees

Jason Greenlees

Typically replies within an hour

I will be back soon

Jason Greenlees
Hey there 👋
It’s your digital marketing guide Jason Greenlees. How can I help you?
Messenger