Springdale Heights Tavern
The tavern changed hands, and the new owner wanted the venue rebuilt rather than touched up — new branding, new design work, and a fresh set of photographs of the room, the bar and the food.
The site underneath was Joomla, well past the point where maintaining it was worth the money. The whole thing moved to a new build.
Portfolio
Springdale Heights Tavern
Project Brief
A pub layout proven over eight builds, live inside a week
We did not start from a blank page. We have built this pattern for eight other licensed venues, and by now the structure is settled: what is on, the menus, functions, and a booking reachable from anywhere on the site.
Reusing it is the reason this went live inside a week. It also meant the budget went where it changes the result — branding and photography — instead of paying again for layout thinking that was already done.
The new site is an Elementor build, replacing the old Joomla installation.
Outcomes
Bookings first, because that is what the room needs
Nearly every visit to a pub website is one of three questions: what is on, when are you open, and can I get a table. The new site answers all three on the first screen, and carries Book a Table in the header on every page.
The transformation
From a photograph of the room to a page that takes the booking.
A genuinely good room behind a homepage whose first screen carried no words at all — no name, no hours, and no way to book a table or ask about a function.
One wide photo under a translucent nav bar. A visitor could tell the tavern existed and nothing else.
The tavern named in its own type, with Book a Table in the header and again beneath the headline.
The first screen
Before
A full-width photograph with a nav bar across it and not one word of copy. Nothing named the venue, gave a trading hour, or offered a next step.
After
The name set in the new display face, and Book a Table twice before a visitor scrolls — once in the header, once under the headline.
How the site is organised
Before
Seven nav items named after rooms — The Bistro, Bottleshop, Playground, Coffee Shop — which asks a visitor to know the building before they can find anything.
After
Five, named after what people actually come for: the menu, what’s on, functions, the bottle shop. Functions now carries its own page title, because events are the booking worth chasing.
The mark
Before
A red script wordmark inside a grey nav bar, competing with the photograph behind it for legibility.
After
A monoline badge that keeps Est. 1988 and reads cleanly straight over the hero photo, with no bar needed to protect it.
Branding
A full rebrand, not a refresh. The new owner’s positioning was the brief: an evening venue with something on, not a dining room with a menu board.
The mark, the type and the photography were all produced to carry that, and the site was built around them rather than the other way round.
Built on a pattern, not from scratch
Nine licensed venues now run on this structure. Each gets its own brand and its own photography. None of them pays again for the thinking that went into the layout the first time.
Gallery
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