Content Flow - Websites better planned with consistent messaging frameworks

Positioning is a crucial of any strategy, we don’t try to guess how your going to achieve your outcomes. We understand the components that make up a positioning statement and define this together with the customer through our iterative planning framework. The who, what, when and why now.

We’ll analyses your business archetype, goals, figure out who your competitors are and what your prospective customers problems might be. It’s the start of building your strategic foundation.

Goals come first and then from these we establish how content can achieve the solutions for these. Everything is measured and builds up to pin point accurate messaging.

It’s one thing to know what keywords need to be targeted but sometimes these are a little different depending on the buyers journey. You might be targeting those just doing initial research or maybe it’s those ready to buy.

All copy also uses the right tone of voice and any modifiers to this that your customers respond to. Feel comfortable with.

With a range of strategic content layers we ensure the right strategy is used regardless of a sections goals. We fine tune the strategy so it’s consistent throughout all messaging and sections.

Our system does the research and figures out what trust elements might be needed for your next website. How these fit in your overall strategy and how much or how little these should be used.

You know your competitors are doing something right, are there opportunities or differences between you and them. Content Flow analyses up to 3 different competitors for ideas and suggestions to take it a step further.

Once Content Flow has built a solid base strategy and you, the customer have reviewed it for approval we move onto a sitemap that includes dynamic sections and content with just the right recipe of content. It will blow your mind. Each page delicately constructed and aligned to our content priorities using strategy patterns and frameworks you’d pay thousands for at a word smith to orchestrate.

We provide an easy to use PDF export of each and every area of our development from content to wireframes we export it all ready for some design love. Gone are the days that take days or weeks to develop a sites content or having a designer piece things together inaccurately.

Our export will provide a WordPress compatible import file compatible with Gutenburg structures. It saves time and is fairly generic. Ultimately developers use specific environments so we’re building an export that will work with your Bricks builder and maintain best practice development. No AI garbage that can’t be edited or takes 10 times as long for a developer to unravel.