A Plus Blinds & Awnings
Wagga Wagga, NSW
Portfolio
A Plus Blinds & Awnings
Project Brief
Say exactly what you fit, then make it easy to ask
Outcomes
Every product named, not implied
Nine interior products and six exterior ones, each with a heading, an image and a description. A customer searching for one specific thing — panel glides, channel awnings, PVC venetians — now lands on a page that says the words back to them.
The transformation
A full product range, hidden inside a single sentence.
Everything A Plus fits was already on the old site — rollers, venetians, shutters, awnings, the lot. It sat in one run-on paragraph, under no headline, on a grey panel. The rebuild takes the same range and gives every product its own door.
Four paragraphs of company description on a grey panel. No headline, one photo, and the entire product range buried in a single sentence.
A headline that says what they make and who it is for, a real Wagga install behind it, and a measure-and-quote card before you scroll.
No headline, anywhere
Before
The page opened with “A ‘Plus’ Blinds & Awnings is a family owned and operated window furnishing business servicing Wagga and surrounding districts.” A description, set as body copy. There was no H1 on the page at all.
After
“Blinds, shutters & awnings made to fit your home.” What they make and who it is for, in one line, above the fold.
Fifteen products in one sentence
Before
The range was listed as a single run-on paragraph — roller, vertical and honeycomb blinds, timber and PVC venetians, romans, shutters, roller shutters, mesh and PVC awnings. Entirely accurate, and almost impossible to scan.
After
Two doors, Interior and Exterior, with fifteen products behind them. Each one has its own section, its own photograph and its own description in plain language.
A catalogue behind one nav link
Before
Home, About, Products, Testimonial, Contact. A single “Products” link covering everything from honeycomb blinds to auto guide awnings.
After
Interior and Exterior split at the top level, so a customer picks the side of the house they are standing on before they pick a product.
Nothing structured for search
Before
No service markup of any kind. A search engine had exactly the problem a customer had — the range existed only as prose.
After
A HomeAndConstructionBusiness across the site with Wagga Wagga and the Riverina declared as service areas, and each hub page carrying a Service with a nested OfferCatalog listing all fifteen products individually.
The outcome
The range never changed. What a customer can find did.
Same family business, same forty years, same products. The difference is that someone looking for panel glides or channel awnings now lands on a page that says those words back to them — and so does a search engine.
Branding
Brand orange (#F15A29) against a near-black, with Outfit setting the headings and Source Sans 3 doing the reading. The styling pushes harder than most trade sites in the category, and deliberately so — the work is visual, so the site is built to show it.
Full-bleed photography of real installations around Wagga does the heavy lifting rather than supplier catalogue shots, and the measure-and-quote card overlaps the bottom of the hero so the one action that matters is on screen before anyone scrolls.
Schema that describes the catalogue, not just the business
Most trade sites stop at a business listing. This one carries a HomeAndConstructionBusiness across every page with its service area declared as both Wagga Wagga and the wider Riverina, and then goes a level deeper: each hub page holds a Service with a nested OfferCatalog listing all fifteen products as individual Service and Offer pairs, alongside breadcrumbs and typed AboutPage and ContactPage markup.
It means a search engine can see the full range as structured data rather than inferring it from headings — which is what keeps a local specialist visible against national retailers for blinds and shutter terms.
The first action is on screen before you scroll
The measure-and-quote card sits over the bottom edge of the hero with four short fields. No page change, no hunting for a contact link, and the phone number stays in the navigation the whole way down for anyone who would rather just ring.
Gallery
160+ customers love us and we love them
"It was a pleasure working with Milla and Jase on our eco cabin accommodation Springdale South. Excited to see what's to come. Could be good."
Jason at Get Leads has been amazing implementing a site upgrade for our business. We have been working with Jason for a number of years now and we are very hap…
Jason from getleads just updated our website. He did an amazing job and now his company is assisting us with a social media campaign. Very highly recommended
Jason at Get Leads recently completed a platform upgrade and full refresh of our Riverina Equine Veterinary Services website. His knowledge, support in achievi…
Get Leads has been fabulous designing our new website. I can see where every dollar went and we are getting so many more clients signing up through our website.…
Very happy with the website Jason has created for our business. Fantastic support and always happy to help. Highly recommend the team at Get Leads
Jason helped me update and layout a new website that looks great, and is meeting our traffic goals. Jason is great to work with, and follows through on any jobs…
Jason got me up and running with my Cairns to Port Douglas Transfer Business. Full booking integration and payment system as well. Super happy.
Jason has been great, he's helped me with ongoing updates to my ecommerce website for the past 5 years. He gets these done really quickly. I can highly recommen…
Jason was instrumental in helping us at Lifestyle Living get our new e-commerce website up and running. His expertise and ongoing support have been invaluable. …
Jason is providing wonderful service to our businesses! Always very professional and helpful
Jason at Get Leads is fantastic to work with. So helpful, collaborative, super quick at turning work around and always makes himself available . He makes sure e…
We've had the pleasure of working with Jason for many years, and we have built a strong relationship with him as our go to web developer. Jason is not only frie…
Jason is exceptional. Every time i have worked with him he has gone above and beyond and nothing is ever a problem. I would happily recommend him
Jason has been an invaluable asset to our business for years and we couldn't be happier. Our website looks better than ever with seamless functionality and feat…
Jason, owner of Get Leads AU has provided website management, maintenance, security and hosting for my website over the past 12 months. He has always been promp…
Very experienced and knows what he's doing
Get Leads have been an absolute pleasure to work with. Their responsiveness and expertise in web development have been instrumental in creating and maintaining …
I highly recommend Jason at Get Leads. He is very knowledgeable and has always helped to get my web page working to reach people all over Canberra. I get him ye…
Jason’s knowledge & expertise has resulted in a website that captures my business professionally & specific to my model. He is patient & helpful with amazing i…
We have been working closely with Jason over the years & are extremely happy with the results of our campaigns. I highly recommend using Jason for any SEO servi…
I've worked with Jase on various aspects of websites in Wagga over the last few years and he's been great to deal with. Very responsive, knowledgeable, and high…
It is wonderful to have Jason in charge of my dental surgery website. He answers my very random questions and sorts my requests about my website efficiently …
Let's get serious about strategy
If your website doesn't talk to your customers then it's not getting you the leads you deserve. No pressure, no obligation but if you just ant to talk through what we could do for you give us a call.
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Diverse customer range and locations
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