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Pilates Education Australia

East Wagga Wagga, NSW

Two audiences, one studio, two very different jobs
Naturally Norris Pilates speaks to people who come in for a class. Pilates Education Australia speaks to the people who want to teach them. Those are different readers asking different questions, and making one website serve both would have blunted each of them. So the education arm was given its own subdomain, its own palette and its own voice — while a slim ribbon above the navigation keeps the parent studio visible, credited and one click away. Separate brand, not a separate business. Launched September 2026.
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Pilates Education Australia

Project Brief

Five pathways, one decision

Almost everything a visitor does here comes down to one choice: which pathway. Mat, Reformer, Mat & Reformer, Comprehensive Studio, and a bridging program for instructors qualified elsewhere. Each gets its own page and its own plain description of who it suits, so the decision is made by reading rather than by enquiring. Enrolment runs through Momence, the studio's existing booking platform. Every Enrol now hands straight to a Momence intake form rather than a contact form someone has to action in the morning — so a prospective student who decides at ten at night is in the system at ten at night. Credentials sit high on the page because they are the first thing anyone shopping for instructor training checks: PAA approved, AUSactive CEC provider, taught in a real studio on real bodies by a named faculty member. Built on WordPress.

Outcomes

A brand that can stand on its own

The education arm now has somewhere to send people that is unmistakably about training, without pulling the studio’s own site off message. The ribbon at the top does the work a sub-brand usually struggles with — it keeps the parent visible without letting it compete.

Branding

The parent studio reads soft, botanical and warm. The education brand deliberately steps away from that. A deep navy ground (#15233A), a butter-yellow accent for every call to action, and a cream page beneath, set in League Spartan with Poppins carrying the body copy.

The effect is closer to a prospectus than a wellness brochure, which is the right register for someone weighing up a qualification. It still keeps family with the studio: the Naturally Norris mark sits in the top ribbon, so the relationship is stated rather than left to be inferred.

Enrolment that does not land in an inbox

Every enrolment button hands directly to a Momence intake form. The platform the studio already runs on does the capture, the scheduling and the follow-up, so nothing waits on somebody re-keying an enquiry.

Structured so search engines read it as a school

The markup describes the relationship rather than flattening it: an EducationalOrganization for the training arm, nested against the parent studio as a HealthAndBeautyBusiness, a Place for the East Wagga studio and a Person for Kara Norris, with breadcrumbs across the pathway pages. Two brands, one address, correctly explained.

160+ customers love us and we love them

Here's just a few of our reviews including some from digital agencies
Darryn Foster
Darryn Foster 5 months ago
★ ★ ★ ★ ★

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Info BCM Design
Info BCM Design 8 months ago
★ ★ ★ ★ ★

Jason at Get Leads has been amazing implementing a site upgrade for our business. We have been working with Jason for a number of years now and we are very hap…

Jacinta Kelly
Jacinta Kelly 9 months ago
★ ★ ★ ★ ★

Jason from getleads just updated our website. He did an amazing job and now his company is assisting us with a social media campaign. Very highly recommended

Angela Storch
Angela Storch 11 months ago
★ ★ ★ ★ ★

Jason at Get Leads recently completed a platform upgrade and full refresh of our Riverina Equine Veterinary Services website. His knowledge, support in achievi…

Kara Harris
Kara Harris 1 year ago
★ ★ ★ ★ ★

Get Leads has been fabulous designing our new website. I can see where every dollar went and we are getting so many more clients signing up through our website.…

Telea Leary
Telea Leary 1 year ago
★ ★ ★ ★ ★

Very happy with the website Jason has created for our business. Fantastic support and always happy to help. Highly recommend the team at Get Leads

Greg Higgins
Greg Higgins 1 year ago
★ ★ ★ ★ ★

Jason helped me update and layout a new website that looks great, and is meeting our traffic goals. Jason is great to work with, and follows through on any jobs…

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Cameron Nightingale 1 year ago
★ ★ ★ ★ ★

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Jane Reid 2 years ago
★ ★ ★ ★ ★

Jason has been great, he's helped me with ongoing updates to my ecommerce website for the past 5 years. He gets these done really quickly. I can highly recommen…

Greg Harris
Greg Harris 2 years ago
★ ★ ★ ★ ★

Jason was instrumental in helping us at Lifestyle Living get our new e-commerce website up and running. His expertise and ongoing support have been invaluable. …

Ewelina Rajak
Ewelina Rajak 2 years ago
★ ★ ★ ★ ★

Jason is providing wonderful service to our businesses! Always very professional and helpful

Cassie McClure
Cassie McClure 2 years ago
★ ★ ★ ★ ★

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★ ★ ★ ★ ★

We've had the pleasure of working with Jason for many years, and we have built a strong relationship with him as our go to web developer. Jason is not only frie…

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Tina Kendall 3 years ago
★ ★ ★ ★ ★

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Shereen Cherrett 3 years ago
★ ★ ★ ★ ★

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Glenyce Francis
Glenyce Francis 3 years ago
★ ★ ★ ★ ★

Jason, owner of Get Leads AU has provided website management, maintenance, security and hosting for my website over the past 12 months. He has always been promp…

Lindon and Lisa
Lindon and Lisa 3 years ago
★ ★ ★ ★ ★

Very experienced and knows what he's doing

Timothy Owers
Timothy Owers 3 years ago
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Get Leads have been an absolute pleasure to work with. Their responsiveness and expertise in web development have been instrumental in creating and maintaining …

Trish Burnham
Trish Burnham 3 years ago
★ ★ ★ ★ ★

I highly recommend Jason at Get Leads. He is very knowledgeable and has always helped to get my web page working to reach people all over Canberra. I get him ye…

Loretta Robertson
Loretta Robertson 3 years ago
★ ★ ★ ★ ★

Jason’s knowledge & expertise has resulted in a website that captures my business professionally & specific to my model. He is patient & helpful with amazing i…

Aaron Clark
Aaron Clark 3 years ago
★ ★ ★ ★ ★
Melbourne Plumbing Co
Melbourne Plumbing Co 3 years ago
★ ★ ★ ★ ★

We have been working closely with Jason over the years & are extremely happy with the results of our campaigns. I highly recommend using Jason for any SEO servi…

Paul Brereton
Paul Brereton 3 years ago
★ ★ ★ ★ ★

I've worked with Jase on various aspects of websites in Wagga over the last few years and he's been great to deal with. Very responsive, knowledgeable, and high…

Mary-anne Slater
Mary-anne Slater 3 years ago
★ ★ ★ ★ ★

It is wonderful to have Jason in charge of my dental surgery website. He answers my very random questions and sorts my requests about my website efficiently …

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