John Mooney Real Estate
252 Baylis St, Wagga Wagga NSW 2650

Portfolio
John Mooney Real Estate
Project Brief
The John Mooney Real Estate website required a complete rethink of both its presentation and strategic focus. The existing site no longer aligned with the direction of the business or the audience it was aiming to attract.
A key challenge was shifting the primary audience from younger, first-home buyers to established families, while also repositioning the website to prioritise generating new property listings rather than focusing solely on selling homes.
The goal of the project was to create a modern, high-performance real estate platform that clearly communicates trust, experience, and local authority, while making it easy for potential vendors to engage with the business.
The rebuild combined custom design, photography, copy, and advanced technical optimisation, including AI-driven schema and custom plugin development, to deliver a fast, visually strong website that integrates seamlessly with the LockedOn CRM system.
High-Performance UX with Clear Contact Pathways
Outcomes
The transformation
From a video splash page to a tool that captures the lead.
The old site looked the part and asked for nothing. Here is what actually changed, and why each change was made.

A full-screen video, a play button and an icon rail. Nothing on the page asked the visitor to do anything.

One promise, and an address field. A seller can start an appraisal in the first five seconds without scrolling.
The first thing a seller sees
Before
A full-bleed video with a play button. Handsome, and it told a seller nothing about what the agency would do for them.
After
One sentence — the results your property deserves — sitting directly above the thing a seller came to do.
How someone actually starts
Before
A phone number in the corner and a Learn more link. Both ask the seller to do the work of getting in touch.
After
Sell, Buy, Rent and Lease tabs over a single address field. Typing a street address is the whole first step.
Navigation a stranger can read
Before
A dark rail of four icons — house, key, dollar, bar chart — that a first-time visitor has to decode.
After
Labelled menu items in plain words, with Request An Appraisal held apart as the one action that matters.
The outcome
Organic traffic up on the same months a year earlier.
Measured December to January 2026 against the same period the year before.
160+ customers love us and we love them
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Let's get serious about strategy
If your website doesn't talk to your customers then it's not getting you the leads you deserve. No pressure, no obligation but if you just ant to talk through what we could do for you give us a call.
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